Senior Creative Strategist

Position Information Department: Marketing Job Title: Senior Creative Strategist Reports To: Performance Management Marketing Consultant and Founder Supervises: Marketing Executive / Marketing Content Executive Employment Type: Full-Time Salary: MVR 22,000 per month Working Hours: 10:00 AM – 6:00 PM Working Days: Sunday to Thursday (Full Day), Saturday (Half Day) Attendance on Fridays may be required for events, activations, and business requirements. Position Purpose The Senior Creative Strategist & Marketing Supervisor is responsible for leading the marketing department, supervising team members, developing marketing strategies, managing budgets, and ensuring the successful execution of campaigns and events. Key Responsibilities • Develop and implement marketing strategies aligned with business objectives. • Supervise and mentor junior marketing staff. • Carry out yearly performance reviews of junior marketing and business developer staff. • Review creative work and provide constructive feedback. • Manage the daily workflow and operations of the marketing department. • Prepare annual marketing budgets and monitor expenses. • Develop and maintain the annual marketing and events calendar. • Plan and oversee campaigns, promotions, and activations. • Coordinate with internal departments and external suppliers. • Prepare weekly updates for management. • Lead and coordinate marketing initiatives that support student recruitment and enrolment objectives. • Develop and maintain the annual student recruitment and academic intake marketing calendar in collaboration with relevant departments. • Ensure all marketing activities are aligned with student intake periods and institutional enrolment targets. • Monitor campaign performance and recommend improvements to maximize lead generation and student conversions. • Submit monthly reports covering performance, progress, and expenses. • Strong understanding of higher education marketing and the student recruitment journey. • Knowledge of how to form academic calendars, student enrolment cycles, and admissions marketing. Leadership & Management Competencies • Team leadership and mentoring • Performance management • Strategic planning • Workflow management • Budget management • Decision-making and problem-solving • Brand management • Campaign planning • Market understanding and analysis Technical Knowledge • Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Canva • Video editing software • Microsoft Office applications • Social media and marketing tools • Basic understanding of marketing analytics and performance reporting. • Working knowledge of website content management systems (CMS). • Understanding digital marketing metrics, Meta Business Suite insights, and campaign reporting. • Ability to interpret marketing data and make evidence-based recommendations. Key Performance Indicators (KPIs) • Achievement of marketing objectives and departmental goals. • Successful management of annual budgets. • Completion of the annual events calendar. • Quality and effectiveness of marketing campaigns. • Performance and development of supervised staff. • Timely submission of weekly and monthly reports. • Department productivity and operational efficiency. Probation Period A probation period of three (3) months shall apply. Performance will be evaluated based on leadership, strategic contribution, reporting quality, and departmental management. Benefits • Monthly salary of MVR 22,000. • Leadership role within the organization. • Professional development opportunities. • Participation in strategic business decisions. • Career growth opportunities based on performance. How to Apply: - To apply, send Application Form, CV, NID Card Copy, Copies of Educational Certificate and Transcripts, and Reference letters from present & former employers to hr@micollege.edu.mv. Deadline: 25th August 2026.